Shuc

No Deal

Portable shower head holder

Season 5 · Ep 3 OtherAired 29 October 2007

Best known from its Dragons’ Den appearance, Shuc is a portable shower head holder in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 18%
Offered equity: £667K
Sought valuation

Jill Parkinson walked into the Den in Season 5, Episode 3 in the episode that aired 29 October 2007. Shuc, the portable shower head holder, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £120,000 for a 18% stake, which valued the company at £667K.

The dragons passed, and Shuc left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Shuc was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Shuc?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shuc get a deal on Dragons’ Den?

No. Shuc pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Shuc on?

Shuc appeared in Season 5, Episode 3, which aired 29 October 2007.

How much was Shuc asking for on Dragons’ Den?

The founders asked for £120,000 for 18% of the company, a £667K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.