Simplyseedz

No Deal

Natural breakfast and snacking products

Season 15 · Ep 9 OtherAired 26 December 2017

Simplyseedz, the natural breakfast and snacking products, landed on the national radar after pitching the dragons in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 20%
Offered equity: £200K
Sought valuation

Catherine Zielinski and Paul Lawson faced the dragons in Season 15, Episode 9 in the episode that aired 26 December 2017. Simplyseedz, the natural breakfast and snacking products, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £40,000 in exchange for 20% equity, putting a £200K valuation on the business.

Simplyseedz couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Simplyseedz?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Simplyseedz get a deal on Dragons’ Den?

No. Simplyseedz pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Simplyseedz on?

Simplyseedz appeared in Season 15, Episode 9, which aired 26 December 2017.

How much was Simplyseedz asking for on Dragons’ Den?

The founders asked for £40,000 for 20% of the company, a £200K valuation.

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