Sisserou

No Deal

Liqueur made from rum and coconut

Season 2 · Ep 2 OtherAired 22 November 2005

Sisserou, the liqueur made from rum and coconut, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Julie LeRoun faced the dragons in Season 2, Episode 2 in the episode that aired 22 November 2005. Sisserou, the liqueur made from rum and coconut, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Sisserou couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sisserou?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sisserou get a deal on Dragons’ Den?

No. Sisserou pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Sisserou on?

Sisserou appeared in Season 2, Episode 2, which aired 22 November 2005.

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