Slouch Mat

No Deal

Padding for laptop use on sofas

Season 11 · Ep 9 OtherAired 9 February 2014

Best known from its Dragons’ Den appearance, Slouch Mat is a padding for laptop use on sofas in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Nuala and Christopher Lewis walked into the Den in Season 11, Episode 9 in the episode that aired 9 February 2014. Slouch Mat, the padding for laptop use on sofas, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Slouch Mat left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Slouch Mat was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Slouch Mat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Slouch Mat get a deal on Dragons’ Den?

No. Slouch Mat pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Slouch Mat on?

Slouch Mat appeared in Season 11, Episode 9, which aired 9 February 2014.

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