Smartzer

No Deal

Mobile and web application for interactive online video content

Season 11 · Ep 10 OtherAired 16 February 2014

Smartzer is a mobile and web application for interactive online video content that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Karoline Gross stepped onto the carpet in Season 11, Episode 10 in the episode that aired 16 February 2014. Smartzer, the mobile and web application for interactive online video content, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Smartzer walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Smartzer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Smartzer get a deal on Dragons’ Den?

No. Smartzer pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Smartzer on?

Smartzer appeared in Season 11, Episode 10, which aired 16 February 2014.

How much was Smartzer asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.