Snugs Earphones

No Deal

Custom fit earphones

Season 14 · Ep 14 OtherAired 12 February 2017

Best known from its Dragons’ Den appearance, Snugs Earphones is a custom fit earphones in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 5%
Offered equity: £1.6M
Sought valuation

Paul Jobin walked into the Den in Season 14, Episode 14 in the episode that aired 12 February 2017. Snugs Earphones, the custom fit earphones, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 5% stake, which valued the company at £1.6M.

The dragons passed, and Snugs Earphones left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Snugs Earphones was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Snugs Earphones?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Snugs Earphones get a deal on Dragons’ Den?

No. Snugs Earphones pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Snugs Earphones on?

Snugs Earphones appeared in Season 14, Episode 14, which aired 12 February 2017.

How much was Snugs Earphones asking for on Dragons’ Den?

The founders asked for £80,000 for 5% of the company, a £1.6M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.