Soap Pods

No Deal

Soap created from soap nuts in China

Season 5 · Ep 1 OtherAired 15 October 2007

Best known from its Dragons’ Den appearance, Soap Pods is a soap created from soap nuts in china in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 15%
Offered equity: £1M
Sought valuation

Penny Morgan walked into the Den in Season 5, Episode 1 in the episode that aired 15 October 2007. Soap Pods, the soap created from soap nuts in china, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 15% stake, which valued the company at £1M.

The dragons passed, and Soap Pods left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Soap Pods was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Soap Pods?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Soap Pods get a deal on Dragons’ Den?

No. Soap Pods pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Soap Pods on?

Soap Pods appeared in Season 5, Episode 1, which aired 15 October 2007.

How much was Soap Pods asking for on Dragons’ Den?

The founders asked for £150,000 for 15% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.