Soft Paws

No Deal

Paw protection for cats

Season 3 · Ep 3 OtherAired 17 August 2006

Soft Paws, the paw protection for cats, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Peter To faced the dragons in Season 3, Episode 3 in the episode that aired 17 August 2006. Soft Paws, the paw protection for cats, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Soft Paws couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Soft Paws?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Soft Paws get a deal on Dragons’ Den?

No. Soft Paws pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Soft Paws on?

Soft Paws appeared in Season 3, Episode 3, which aired 17 August 2006.

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