Sparkle Butt

No Deal

Gender neutral sparkled party wear

Season 20 · Ep 4 OtherAired 26 January 2023

Sparkle Butt is a gender neutral sparkled party wear that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Founder Ashlee Ackland stepped onto the carpet in Season 20, Episode 4 in the episode that aired 26 January 2023. Sparkle Butt, the gender neutral sparkled party wear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 20% of the company, an implied valuation of £250K.

No deal. Every dragon declined, and Sparkle Butt walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sparkle Butt?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sparkle Butt get a deal on Dragons’ Den?

No. Sparkle Butt pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Sparkle Butt on?

Sparkle Butt appeared in Season 20, Episode 4, which aired 26 January 2023.

How much was Sparkle Butt asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.