Spicedby Rayeesa

No Deal

Fresh frozen curry sauce

Season 15 · Ep 3 OtherAired 3 September 2017

Spicedby Rayeesa is a fresh frozen curry sauce that got its big break on Dragons’ Den in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 12%
Offered equity: £625K
Sought valuation

Founder Rayeesa Asghar-Sandys stepped onto the carpet in Season 15, Episode 3 in the episode that aired 3 September 2017. Spicedby Rayeesa, the fresh frozen curry sauce, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 12% of the company, an implied valuation of £625K.

No deal. Every dragon declined, and Spicedby Rayeesa walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Spicedby Rayeesa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Spicedby Rayeesa get a deal on Dragons’ Den?

No. Spicedby Rayeesa pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Spicedby Rayeesa on?

Spicedby Rayeesa appeared in Season 15, Episode 3, which aired 3 September 2017.

How much was Spicedby Rayeesa asking for on Dragons’ Den?

The founders asked for £75,000 for 12% of the company, a £625K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.