Spoton Shades

No Deal

Shades for spot-lighting

Season 8 · Ep 8OtherAired 31 August 2010

Best known from its Dragons’ Den appearance, Spoton Shades is a shades for spot-lighting in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for
Offered equity
Sought valuation
No deal

Philippa Stephen-Martin walked into the Den in Season 8, Episode 8 in the episode that aired 31 August 2010. Spoton Shades, the shades for spot-lighting, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Spoton Shades left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Spoton Shades was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Spoton Shades?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Spoton Shades get a deal on Dragons’ Den?

No. Spoton Shades pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Spoton Shades on?

Spoton Shades appeared in Season 8, Episode 8, which aired 31 August 2010.

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