Suave Magazine

No Deal

Business and lifestyle magazine for ethnic people

Season 4 · Ep 6 OtherAired 21 March 2007

Best known from its Dragons’ Den appearance, Suave Magazine is a business and lifestyle magazine for ethnic people in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Kunle Abidakun and Keynes Emeruwa walked into the Den in Season 4, Episode 6 in the episode that aired 21 March 2007. Suave Magazine, the business and lifestyle magazine for ethnic people, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Suave Magazine left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Suave Magazine was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Suave Magazine?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Suave Magazine get a deal on Dragons’ Den?

No. Suave Magazine pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Suave Magazine on?

Suave Magazine appeared in Season 4, Episode 6, which aired 21 March 2007.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.