SURVIVA–SURVIVAJAK

Deal

Jacket that has foil lining to prevent hypothermia

Season 8 · Ep 7 OtherAired 24 August 2010

SURVIVA–SURVIVAJAK, the jacket that has foil lining to prevent hypothermia, landed on the national radar after pitching the dragons in Season 8, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 45%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Letitia Valentine and Alexander Lewis faced the dragons in Season 8, Episode 7 in the episode that aired 24 August 2010. SURVIVA–SURVIVAJAK, the jacket that has foil lining to prevent hypothermia, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 45% equity, putting a £167K valuation on the business.

A deal was struck.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy SURVIVA–SURVIVAJAK?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did SURVIVA–SURVIVAJAK get a deal on Dragons’ Den?

Yes. SURVIVA–SURVIVAJAK closed a deal.

What season of Dragons’ Den was SURVIVA–SURVIVAJAK on?

SURVIVA–SURVIVAJAK appeared in Season 8, Episode 7, which aired 24 August 2010.

How much was SURVIVA–SURVIVAJAK asking for on Dragons’ Den?

The founders asked for £75,000 for 45% of the company, a £167K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.