Synergi Intelligence

No Deal

Hand tool joining handles clamping a variety of heads

Season 10 · Ep 10 OtherAired 18 November 2012

Synergi Intelligence, the hand tool joining handles clamping a variety of heads, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£95K
Asked for: 20%
Offered equity: £475K
Sought valuation

Matthew Page and Louise Craven faced the dragons in Season 10, Episode 10 in the episode that aired 18 November 2012. Synergi Intelligence, the hand tool joining handles clamping a variety of heads, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £95,000 in exchange for 20% equity, putting a £475K valuation on the business.

Synergi Intelligence couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Synergi Intelligence?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Synergi Intelligence get a deal on Dragons’ Den?

No. Synergi Intelligence pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Synergi Intelligence on?

Synergi Intelligence appeared in Season 10, Episode 10, which aired 18 November 2012.

How much was Synergi Intelligence asking for on Dragons’ Den?

The founders asked for £95,000 for 20% of the company, a £475K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.