Tailor Made

No Deal

3D body-scanning for clothes measurements

Season 8 · Ep 9 OtherAired 6 September 2010

Tailor Made is a 3d body-scanning for clothes measurements that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Founder John Buni stepped onto the carpet in Season 8, Episode 9 in the episode that aired 6 September 2010. Tailor Made, the 3d body-scanning for clothes measurements, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 10% of the company, an implied valuation of £750K.

No deal. Every dragon declined, and Tailor Made walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tailor Made?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tailor Made get a deal on Dragons’ Den?

No. Tailor Made pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Tailor Made on?

Tailor Made appeared in Season 8, Episode 9, which aired 6 September 2010.

How much was Tailor Made asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.