Tap 2 Tag Ltd

No Deal

Scannable medical alert devices

Season 13 · Ep 10 OtherAired 27 December 2015

Tap 2 Tag Ltd is a scannable medical alert devices that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation

Founder Chris Ford stepped onto the carpet in Season 13, Episode 10 in the episode that aired 27 December 2015. Tap 2 Tag Ltd, the scannable medical alert devices, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 20% of the company, an implied valuation of £375K.

No deal. Every dragon declined, and Tap 2 Tag Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tap 2 Tag Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tap 2 Tag Ltd get a deal on Dragons’ Den?

No. Tap 2 Tag Ltd pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Tap 2 Tag Ltd on?

Tap 2 Tag Ltd appeared in Season 13, Episode 10, which aired 27 December 2015.

How much was Tap 2 Tag Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

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