Tennis Is Mental

No Deal

Psychology book for tennis players

Season 2 · Ep 2 OtherAired 22 November 2005

Tennis Is Mental, the psychology book for tennis players, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Sought valuation

Steven Renwick faced the dragons in Season 2, Episode 2 in the episode that aired 22 November 2005. Tennis Is Mental, the psychology book for tennis players, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Tennis Is Mental couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tennis Is Mental?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tennis Is Mental get a deal on Dragons’ Den?

No. Tennis Is Mental pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Tennis Is Mental on?

Tennis Is Mental appeared in Season 2, Episode 2, which aired 22 November 2005.

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