The Big O

No Deal

Pre-packed marinated olive selection

Season 2 · Ep 1 OtherAired 15 November 2005

The Big O is a pre-packed marinated olive selection that got its big break on Dragons’ Den in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 15%
Offered equity: £1M
Sought valuation

Founder Alex Hall stepped onto the carpet in Season 2, Episode 1 in the episode that aired 15 November 2005. The Big O, the pre-packed marinated olive selection, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 15% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and The Big O walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 2 saw 67 pitches, and 5 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Big O?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Big O get a deal on Dragons’ Den?

No. The Big O pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was The Big O on?

The Big O appeared in Season 2, Episode 1, which aired 15 November 2005.

How much was The Big O asking for on Dragons’ Den?

The founders asked for £150,000 for 15% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.