The British D Jand MC Academy

No Deal

Mobile music facilities for DJs

Season 9 · Ep 2 OtherAired 7 August 2011

The British D Jand MC Academy is a mobile music facilities for djs that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 20%
Offered equity: £750K
Sought valuation

Founder Krissy Sims and Kerry O'Brian stepped onto the carpet in Season 9, Episode 2 in the episode that aired 7 August 2011. The British D Jand MC Academy, the mobile music facilities for djs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 20% of the company, an implied valuation of £750K.

No deal. Every dragon declined, and The British D Jand MC Academy walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The British D Jand MC Academy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The British D Jand MC Academy get a deal on Dragons’ Den?

No. The British D Jand MC Academy pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was The British D Jand MC Academy on?

The British D Jand MC Academy appeared in Season 9, Episode 2, which aired 7 August 2011.

How much was The British D Jand MC Academy asking for on Dragons’ Den?

The founders asked for £150,000 for 20% of the company, a £750K valuation.

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