The Defender

No Deal

Security tracking device for cars

Season 8 · Ep 10 OtherAired 13 September 2010

The Defender is a security tracking device for cars that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Founder Carl Myer stepped onto the carpet in Season 8, Episode 10 in the episode that aired 13 September 2010. The Defender, the security tracking device for cars, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and The Defender walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Defender?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Defender get a deal on Dragons’ Den?

No. The Defender pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was The Defender on?

The Defender appeared in Season 8, Episode 10, which aired 13 September 2010.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.