The Dooup

No Deal

Device clearing dog waste

Season 11 · Ep 7 OtherAired 26 January 2014

The Dooup, the device clearing dog waste, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 7%
Offered equity: £1M
Sought valuation

Stuart Kirby and Helen Morris faced the dragons in Season 11, Episode 7 in the episode that aired 26 January 2014. The Dooup, the device clearing dog waste, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 7% equity, putting a £1M valuation on the business.

The Dooup couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Dooup?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Dooup get a deal on Dragons’ Den?

No. The Dooup pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was The Dooup on?

The Dooup appeared in Season 11, Episode 7, which aired 26 January 2014.

How much was The Dooup asking for on Dragons’ Den?

The founders asked for £70,000 for 7% of the company, a £1M valuation.

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