The Huntingford Company

No Deal

Stick aid for toilets

Season 10 · Ep 4 OtherAired 30 September 2012

Best known from its Dragons’ Den appearance, The Huntingford Company is a stick aid for toilets in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 30%
Offered equity: £267K
Sought valuation

Caroline Brown walked into the Den in Season 10, Episode 4 in the episode that aired 30 September 2012. The Huntingford Company, the stick aid for toilets, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 30% stake, which valued the company at £267K.

The dragons passed, and The Huntingford Company left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Huntingford Company was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Huntingford Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Huntingford Company get a deal on Dragons’ Den?

No. The Huntingford Company pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was The Huntingford Company on?

The Huntingford Company appeared in Season 10, Episode 4, which aired 30 September 2012.

How much was The Huntingford Company asking for on Dragons’ Den?

The founders asked for £80,000 for 30% of the company, a £267K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.