The Magic Candy Factory

No Deal

3D printing to create custom candy items

Season 16 · Ep 13 OtherAired 13 January 2019

The Magic Candy Factory is a 3d printing to create custom candy items that got its big break on Dragons’ Den in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 2%
Offered equity: £4M
Sought valuation

Founder Melissa Snover stepped onto the carpet in Season 16, Episode 13 in the episode that aired 13 January 2019. The Magic Candy Factory, the 3d printing to create custom candy items, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 2% of the company, an implied valuation of £4M.

No deal. Every dragon declined, and The Magic Candy Factory walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Magic Candy Factory?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Magic Candy Factory get a deal on Dragons’ Den?

No. The Magic Candy Factory pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was The Magic Candy Factory on?

The Magic Candy Factory appeared in Season 16, Episode 13, which aired 13 January 2019.

How much was The Magic Candy Factory asking for on Dragons’ Den?

The founders asked for £80,000 for 2% of the company, a £4M valuation.

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