The Makery Emporium

No Deal

Crafting take-away workshops

Season 11 · Ep 4 OtherAired 1 September 2013

The Makery Emporium is a crafting take-away workshops that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Kate and Nigel Smith stepped onto the carpet in Season 11, Episode 4 in the episode that aired 1 September 2013. The Makery Emporium, the crafting take-away workshops, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and The Makery Emporium walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Makery Emporium?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Makery Emporium get a deal on Dragons’ Den?

No. The Makery Emporium pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was The Makery Emporium on?

The Makery Emporium appeared in Season 11, Episode 4, which aired 1 September 2013.

How much was The Makery Emporium asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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