The Potion's Cauldron

No Deal

Wizard-themed golf course

Season 20 · Ep 12 OtherAired 23 March 2023

The Potion's Cauldron, the wizard-themed golf course, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 33%
Offered equity: £606K
Sought valuation

Ben Fry and Phil Pinder faced the dragons in Season 20, Episode 12 in the episode that aired 23 March 2023. The Potion's Cauldron, the wizard-themed golf course, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 33% equity, putting a £606K valuation on the business.

The Potion's Cauldron couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Potion's Cauldron?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Potion's Cauldron get a deal on Dragons’ Den?

No. The Potion's Cauldron pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was The Potion's Cauldron on?

The Potion's Cauldron appeared in Season 20, Episode 12, which aired 23 March 2023.

How much was The Potion's Cauldron asking for on Dragons’ Den?

The founders asked for £200,000 for 33% of the company, a £606K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.