The Rascal Dog Letterbox

No Deal

Litter trays for dogs

Season 9 · Ep 3 OtherAired 14 August 2011

Best known from its Dragons’ Den appearance, The Rascal Dog Letterbox is a litter trays for dogs in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation

Tricia Tierney, Tim and Meena Kalia walked into the Den in Season 9, Episode 3 in the episode that aired 14 August 2011. The Rascal Dog Letterbox, the litter trays for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 20% stake, which valued the company at £375K.

The dragons passed, and The Rascal Dog Letterbox left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Rascal Dog Letterbox was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Rascal Dog Letterbox?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Rascal Dog Letterbox get a deal on Dragons’ Den?

No. The Rascal Dog Letterbox pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was The Rascal Dog Letterbox on?

The Rascal Dog Letterbox appeared in Season 9, Episode 3, which aired 14 August 2011.

How much was The Rascal Dog Letterbox asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.