The Sweet Beet

No Deal

Texas inspired food sauces

Season 16 · Ep 10 OtherAired 2 December 2018

Best known from its Dragons’ Den appearance, The Sweet Beet is a texas inspired food sauces in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 20%
Offered equity: £350K
Sought valuation

Elizabeth Hodcroft walked into the Den in Season 16, Episode 10 in the episode that aired 2 December 2018. The Sweet Beet, the texas inspired food sauces, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 20% stake, which valued the company at £350K.

The dragons passed, and The Sweet Beet left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Sweet Beet was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Sweet Beet?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Sweet Beet get a deal on Dragons’ Den?

No. The Sweet Beet pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was The Sweet Beet on?

The Sweet Beet appeared in Season 16, Episode 10, which aired 2 December 2018.

How much was The Sweet Beet asking for on Dragons’ Den?

The founders asked for £70,000 for 20% of the company, a £350K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.