The Toto Sleep Company
DealBio-metric sleeping aid for infants
The Toto Sleep Company is a bio-metric sleeping aid for infants that got its big break on Dragons’ Den in Season 19, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 35%
- Offered equity
- £429K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Victoria Fullarton stepped onto the carpet in Season 19, Episode 2 in the episode that aired 13 January 2022. The Toto Sleep Company, the bio-metric sleeping aid for infants, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £150,000 for 35% of the company, an implied valuation of £429K.
A deal was struck.
Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is The Toto Sleep Company still in business?
Read our 2026 update on where the company is now.
Sold on The Toto Sleep Company?
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Frequently asked questions
Where can I buy The Toto Sleep Company?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Toto Sleep Company get a deal on Dragons’ Den?
Yes. The Toto Sleep Company closed a deal.
What season of Dragons’ Den was The Toto Sleep Company on?
The Toto Sleep Company appeared in Season 19, Episode 2, which aired 13 January 2022.
How much was The Toto Sleep Company asking for on Dragons’ Den?
The founders asked for £150,000 for 35% of the company, a £429K valuation.
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