This Is Unfolded
No DealZero-waste fashion brand
This Is Unfolded is a zero-waste fashion brand that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
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- Asked for
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- Offered equity
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- Sought valuation
Founder Cally Russell stepped onto the carpet in Season 20, Episode 7 in the episode that aired 16 February 2023. This Is Unfolded, the zero-waste fashion brand, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
No deal. Every dragon declined, and This Is Unfolded walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy This Is Unfolded?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did This Is Unfolded get a deal on Dragons’ Den?
No. This Is Unfolded pitched the dragons but left Season 20 without a deal.
What season of Dragons’ Den was This Is Unfolded on?
This Is Unfolded appeared in Season 20, Episode 7, which aired 16 February 2023.
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