Totally Different

No Deal

Disposable toilet seat covers

Season 3 · Ep 1 OtherAired 3 August 2006

Totally Different is a disposable toilet seat covers that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£85K
Asked for: 10%
Offered equity: £850K
Sought valuation

Founder Jacquie Edwards stepped onto the carpet in Season 3, Episode 1 in the episode that aired 3 August 2006. Totally Different, the disposable toilet seat covers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £85,000 for 10% of the company, an implied valuation of £850K.

No deal. Every dragon declined, and Totally Different walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Totally Different?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Totally Different get a deal on Dragons’ Den?

No. Totally Different pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Totally Different on?

Totally Different appeared in Season 3, Episode 1, which aired 3 August 2006.

How much was Totally Different asking for on Dragons’ Den?

The founders asked for £85,000 for 10% of the company, a £850K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.