UKGC

No Deal

All you can drink private members club

Season 9 · Ep 3 OtherAired 14 August 2011

UKGC is a all you can drink private members club that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: 45%
Offered equity: —
Sought valuation

Founder Daniel Thompson stepped onto the carpet in Season 9, Episode 3 in the episode that aired 14 August 2011. UKGC, the all you can drink private members club, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and UKGC walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy UKGC?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did UKGC get a deal on Dragons’ Den?

No. UKGC pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was UKGC on?

UKGC appeared in Season 9, Episode 3, which aired 14 August 2011.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.