Unhidden

No Deal

Fashion brand for the disabled

Season 20 · Ep 8 OtherAired 23 February 2023

Unhidden is a fashion brand for the disabled that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 5%
Offered equity: £800K
Sought valuation

Founder Victoria Jenkins stepped onto the carpet in Season 20, Episode 8 in the episode that aired 23 February 2023. Unhidden, the fashion brand for the disabled, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £40,000 for 5% of the company, an implied valuation of £800K.

No deal. Every dragon declined, and Unhidden walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Unhidden?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Unhidden get a deal on Dragons’ Den?

No. Unhidden pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Unhidden on?

Unhidden appeared in Season 20, Episode 8, which aired 23 February 2023.

How much was Unhidden asking for on Dragons’ Den?

The founders asked for £40,000 for 5% of the company, a £800K valuation.

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