Vite Brain

No Deal

Nootropics infused drinks and snacks

Season 17 · Ep 13 OtherAired 5 April 2020

Vite Brain, the nootropics infused drinks and snacks, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 25%
Offered equity: £180K
Sought valuation

Robert Thorp faced the dragons in Season 17, Episode 13 in the episode that aired 5 April 2020. Vite Brain, the nootropics infused drinks and snacks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £45,000 in exchange for 25% equity, putting a £180K valuation on the business.

Vite Brain couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Vite Brain?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Vite Brain get a deal on Dragons’ Den?

No. Vite Brain pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Vite Brain on?

Vite Brain appeared in Season 17, Episode 13, which aired 5 April 2020.

How much was Vite Brain asking for on Dragons’ Den?

The founders asked for £45,000 for 25% of the company, a £180K valuation.

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