Wag It

No Deal

Online booking service for dog friendly venues

Season 19 · Ep 8 OtherAired 24 February 2022

Wag It, the online booking service for dog friendly venues, landed on the national radar after pitching the dragons in Season 19, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Wag It.

From the show

The Dragons’ Den pitch

£50K
Asked for: 5.5%
Offered equity: £909K
Sought valuation

Nadia Leguel faced the dragons in Season 19, Episode 8 in the episode that aired 24 February 2022. Wag It, the online booking service for dog friendly venues, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 5.5% equity, putting a £909K valuation on the business.

Wag It couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 19, 28 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Wag It?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Wag It?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wag It get a deal on Dragons’ Den?

No. Wag It pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Wag It on?

Wag It appeared in Season 19, Episode 8, which aired 24 February 2022.

How much was Wag It asking for on Dragons’ Den?

The founders asked for £50,000 for 5.5% of the company, a £909K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.