Well Gel London

No Deal

Chemical-free gel nail solution

Season 14 · Ep 7 OtherAired 4 September 2016

Well Gel London is a chemical-free gel nail solution that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 35%
Offered equity: £200K
Sought valuation

Founder Mustafa Mehmet stepped onto the carpet in Season 14, Episode 7 in the episode that aired 4 September 2016. Well Gel London, the chemical-free gel nail solution, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £70,000 for 35% of the company, an implied valuation of £200K.

No deal. Every dragon declined, and Well Gel London walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Well Gel London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Well Gel London get a deal on Dragons’ Den?

No. Well Gel London pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Well Gel London on?

Well Gel London appeared in Season 14, Episode 7, which aired 4 September 2016.

How much was Well Gel London asking for on Dragons’ Den?

The founders asked for £70,000 for 35% of the company, a £200K valuation.

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