Whatsyatag

No Deal

Leisurewear with ciphered language

Season 5 · Ep 8 OtherAired 10 December 2007

Best known from its Dragons’ Den appearance, Whatsyatag is a leisurewear with ciphered language in Season 5, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Availability shifts constantly for Den alumni products. Tap through to see Whatsyatag's current price and stock on Amazon.

From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Barry Halliday walked into the Den in Season 5, Episode 8 in the episode that aired 10 December 2007. Whatsyatag, the leisurewear with ciphered language, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Whatsyatag left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Whatsyatag was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Whatsyatag?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Whatsyatag?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Whatsyatag get a deal on Dragons’ Den?

No. Whatsyatag pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Whatsyatag on?

Whatsyatag appeared in Season 5, Episode 8, which aired 10 December 2007.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.