Woolie Warmer

No Deal

Warming system for new born lambs

Season 4 · Ep 1 OtherAired 7 February 2007

Best known from its Dragons’ Den appearance, Woolie Warmer is a warming system for new born lambs in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: —
Offered equity: —
Sought valuation

Sally Howe walked into the Den in Season 4, Episode 1 in the episode that aired 7 February 2007. Woolie Warmer, the warming system for new born lambs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Woolie Warmer left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Woolie Warmer was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Woolie Warmer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Woolie Warmer get a deal on Dragons’ Den?

No. Woolie Warmer pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Woolie Warmer on?

Woolie Warmer appeared in Season 4, Episode 1, which aired 7 February 2007.

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