Woolly Babs

No Deal

Festive squeeking jumper designs

Season 10 · Ep 13 OtherAired 27 December 2012

Best known from its Dragons’ Den appearance, Woolly Babs is a festive squeeking jumper designs in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Frank and Barbara Hersey walked into the Den in Season 10, Episode 13 in the episode that aired 27 December 2012. Woolly Babs, the festive squeeking jumper designs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Woolly Babs left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Woolly Babs was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Woolly Babs?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Woolly Babs get a deal on Dragons’ Den?

No. Woolly Babs pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Woolly Babs on?

Woolly Babs appeared in Season 10, Episode 13, which aired 27 December 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.