World Gourmet Restaurants Ltd

No Deal

Food wraps with

Season 11 · Ep 1 OtherAired 11 August 2013

World Gourmet Restaurants Ltd is a food wraps with that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£500K
Asked for: 11%
Offered equity: £4.5M
Sought valuation

Founder Tayub Mushtaq and Afnan Bashir stepped onto the carpet in Season 11, Episode 1 in the episode that aired 11 August 2013. World Gourmet Restaurants Ltd, the food wraps with, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £500,000 for 11% of the company, an implied valuation of £4.5M.

No deal. Every dragon declined, and World Gourmet Restaurants Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy World Gourmet Restaurants Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did World Gourmet Restaurants Ltd get a deal on Dragons’ Den?

No. World Gourmet Restaurants Ltd pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was World Gourmet Restaurants Ltd on?

World Gourmet Restaurants Ltd appeared in Season 11, Episode 1, which aired 11 August 2013.

How much was World Gourmet Restaurants Ltd asking for on Dragons’ Den?

The founders asked for £500,000 for 11% of the company, a £4.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.