Yes Friends on Dragons’ Den

UK · BBC · Season 23 · Episode 11

Yes Friends

Ethical and affordable clothing.

Aired 10 September 2026 · Pitched by Sam Mabley

Yes Friends is a clothing brand focused on ethical production and accessible prices. Sam Mabley pitched the business; its official site presents the current garments and production information.

Visit the official site ↗

The pitch

Sam Mabley asked for £10,000 for 2% equity.

Reveal on-air result for Yes Friends

An offer of £20,000 for 2% equity from Deborah Meaden was accepted on air.

An agreement on the programme does not establish that an investment completed after filming.

All pitches from this episode →

Also in Episode 11