YHIM

No Deal

Menswear pocket squares and socks

Season 15 · Ep 9 Fashion & BeautyAired 26 December 2017

Best known from its Dragons’ Den appearance, YHIM is a menswear pocket squares and socks in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Sophia Wu walked into the Den in Season 15, Episode 9 in the episode that aired 26 December 2017. YHIM, the menswear pocket squares and socks, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The dragons passed, and YHIM left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

YHIM was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy YHIM?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did YHIM get a deal on Dragons’ Den?

No. YHIM pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was YHIM on?

YHIM appeared in Season 15, Episode 9, which aired 26 December 2017.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.