Accentuate

Deal

"Guess-the-accent" board game

Season 13 · Ep 2 OtherAired 19 July 2015

Accentuate, the "guess-the-accent" board game, landed on the national radar after pitching the dragons in Season 13, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 40%
Offered equity: £113K
Sought valuation: £45K
Deal amount: 40%
Deal equity: £113K
Deal valuation

Graeme and Fiona Fraser-Bell faced the dragons in Season 13, Episode 2 in the episode that aired 19 July 2015. Accentuate, the "guess-the-accent" board game, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £45,000 in exchange for 40% equity, putting a £113K valuation on the business.

Peter Jones made the deal at £45,000 for 40% equity. The deal valued the company at £113K.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Peter Jones£45K

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Frequently asked questions

Where can I buy Accentuate?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Accentuate get a deal on Dragons’ Den?

Yes. Accentuate closed a deal for £45,000 in exchange for 40% equity, with Peter Jones.

Which dragon invested in Accentuate?

Peter Jones invested in Accentuate (£45,000 total as aired).

What season of Dragons’ Den was Accentuate on?

Accentuate appeared in Season 13, Episode 2, which aired 19 July 2015.

How much was Accentuate asking for on Dragons’ Den?

The founders asked for £45,000 for 40% of the company, a £113K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.