Peter Jones Dragons’ Den Deals
Telecoms & tech entrepreneur, the only original Dragon
Peter is the one Dragon who has been in the Den since the very first episode in 2005. He made his fortune in telecoms and consumer electronics, founding Phones International Group, and is known for backing scalable consumer and tech businesses, a calm negotiating style, and the most deals of any Dragon in the show's history.
- 77
- on-air deals
- £3.1M
- committed on air
- 76
- still trading
77 Dragons’ Den pitches have ended with Peter Jones investing from series 1 through 22. Those deals total £3,073,833 committed on air, across the 64 where the amount was disclosed. The largest single cheque was £175,000, into Visual Talent Ltd. Other is where they invest most, with 17 deals. 76 of the businesses they backed are still trading.
Figures are money pledged on air, not personal net worth, and on-air handshakes do not always complete after filming.
Peter Jones’s biggest Dragons’ Den investments
- Visual Talent Ltd£175,000 · series 1
- Extend Robotics£150,000 · series 19
- Intern Avenue£100,000 · series 10
- Concentrate Design£100,000 · series 5
- The Head Plan£80,000 · series 21
- BKD£80,000 · series 15
What Peter Jones invests in
All Peter Jones deals
DealBodyXcore
Portable exercise equipment
DealDoughboys Pizza
Frozen pizzas
DealChoppity
AI video editing software
No DealCanine Dip and Dive
Swimming lessons for dogs
DealDot Dot Bubble Tea
Bottled bubble tea
DealLove Sum
Home-made dumplings
No DealThe Gilley Umbrella
Watertight case for umbrellas
DealSpudos crisps
Gluten free and vegan crisps
DealSnoap HQ
Soap and shampoo dispenser from solid bars
DealPrsnt
Smartphone app that sends gifts to phone contacts
DealPippa Technologies
Temperature sensor for cooking hobs
DealBoot Bananas
Moisture-absorbing shoe deodorisers
DealSnowball Community
Comparison and review app for accessability in facilities
DealStandout Enterprises Ltd
Socks company employing people who have learning-disabilities
DealNINI Organics
Organic skincare products
DealSopper Books
Online library of bespoke curated and narrated books
DealThe Head Plan
Range of wellness products and journals.
DealFaace
Skincare brand
DealTasty Mates
Gummy candy range
DealPerfect Ted
Organic, matcha-based energy drink
DealBotanycl
Plant-based supplement brand
DealMood Bears
Teddy bear brand
DealSolar Buddies
Suncream applicator for children
DealExtend Robotics
Human controlled robot via VR for hospitality
DealKandy Kitchen Creations Ltd
Ingredients packages for soups, rissotos, stews and desserts
DealGet Fussy
Refillable deodrant
DealLet's Sanitise
Selection of vegan scented hand-sanitising gels
DealCaffeine Bullet
Caffeine energy chews
DealMarch Muses
Ethnically diverse Christmas decorations
DealOffblak
Flavoured tea delivery service
DealGener 8
Online vouchers in response to data received by advertisers
DealCompare Ethics
Ethical clothing verification platform
DealNGX
Genetically personalised meal shake
DealWhisky Me
Whisky subscription service.
DealHome Things
Cleaning tablets used to reduce waste of plastic bottles
DealPuresweet
Sugar free alternatives
DealOcushield
Blue light filtering product for mobile phones
DealHannasillitoeskincareproducts
Skin Care Product
DealVIVIT
Live anatomy and physiology exhibitions with synthetic bodies and animal specimens
DealDroneand Safe Register
Drone camera hire
DealLandscapes 4 Learning
Outdoor learning equipment
DealThe Drinks Bakery
Snacks box containing selections of alcoholic drinks and biscuits.
DealOatein Ltd
Range of low sugar, high protein snacks
DealBKD
A children's baking brand that combines baking with a craft activity
DealMo Bros
A men's grooming retailer specialising in products for beards and moustaches.
DealBoot Buddy
Footwear cleaning product
DealIveson&Sage
Womenswear company
DealActive Away
Tennis holiday provider
DealBeam Block
Yoga equipment and workout system
DealAccentuate
"Guess-the-accent" board game
DealYogiyo
Korean home cooking range
DealTegology
Portable camping stove and charging device
DealSpoon
Breakfast cereal
DealBare Naked Foods
Low-carb, low calorie, gluten-free noodles and pasta
DealRem Pods
Small pop-up rooms set up from past decades used to calm people who have dementia
DealYU Ubag
Children's backpack and accessories range
DealIntern Avenue
Online internship directory
DealWood Bloc X
Outdoor wooden DIY landscaping product
DealA Turner&Sons Sausage Ltd
Sausage manufacturing company
Dealmy Bunjee
Mobile phone case attachment to prevent phone from falling on the floor
DealThe Present Club
A website for buying gifts for children
DealLove Da Pop
A business turning the old popcorn treat into a modern mainstream snack
DealAB Performance
Bike-engined car manufacturing, servicing, repairs and tuning company
DealWorthenshaw's
A frozen dessert which is a dairy-free healthy alternative to ice cream
DealHamfatter
music band
DealNeurotica
Fashion designer
DealGuy Portelli Sculpture Studio
Collection of 18 sculptures
DealMagic Pizza
Device designed to eliminate a 'soggy middle'
DealTiny Box
Unique recycled packaging company
DealConcentrate Design
Products that help children at school
DealReggae Reggae Sauce
Spicy BBQ sauce
Deali Teddy
Classic teddy bear with integrated media technology
DealScentsof Time
Perfumes from historical times which are re-created for today
DealSquare Mile
Wireless broadband supplier to UK marinas
The Generating CompanyThe Generating Company
Contemporary circus shows
DealUmbrolly
Multimedia vending unit selling umbrellas and adverts
DealVisual Talent Ltd
Wonderland high- end fashion and culture magazine
Peter Jones on Dragons’ Den: common questions
How many deals has Peter Jones done on Dragons’ Den?
77 on-air deals, across series 1 to 22.
How much has Peter Jones invested on Dragons’ Den?
£3,073,833 committed on air across 64 deals where the amount was disclosed. This is money pledged in the Den, not Peter Jones's net worth — the two are different, and deals agreed on air do not always complete after filming.
What is Peter Jones's biggest Dragons’ Den investment?
£175,000 into Visual Talent Ltd in series 1.
What kind of businesses does Peter Jones invest in?
Mostly other — 17 of their 77 deals. Every category they have backed is listed on this page.
Does Peter Jones invest alone or with other dragons?
27 of their 77 deals were solo; the rest were joint investments with other dragons.