Active Away

Deal

Tennis holiday provider

Season 14 · Ep 8 Sports & OutdoorsAired 28 December 2016

Active Away is a tennis holiday provider that got its big break on Dragons’ Den in Season 14, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£25K
Asked for: 20%
Offered equity: £125K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Steven Davis and Matthew Allen stepped onto the carpet in Season 14, Episode 8 in the episode that aired 28 December 2016. Active Away, the tennis holiday provider, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

The ask was £25,000 for 20% of the company, an implied valuation of £125K.

Peter Jones made the deal.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Peter Jones£25K

Is Active Away still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Active Away?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Active Away get a deal on Dragons’ Den?

Yes. Active Away closed a deal, with Peter Jones.

Which dragon invested in Active Away?

Peter Jones invested in Active Away.

What season of Dragons’ Den was Active Away on?

Active Away appeared in Season 14, Episode 8, which aired 28 December 2016.

How much was Active Away asking for on Dragons’ Den?

The founders asked for £25,000 for 20% of the company, a £125K valuation.

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