Anti Wrinkle Hat

No Deal

Headband to stop wrinkles

Season 7 · Ep 1 OtherAired 15 July 2009

Best known from its Dragons’ Den appearance, Anti Wrinkle Hat is a headband to stop wrinkles in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£115K
Asked for: —
Offered equity: —
Sought valuation

Russ Besseta Rusool walked into the Den in Season 7, Episode 1 in the episode that aired 15 July 2009. Anti Wrinkle Hat, the headband to stop wrinkles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Anti Wrinkle Hat left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Anti Wrinkle Hat was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Anti Wrinkle Hat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Anti Wrinkle Hat get a deal on Dragons’ Den?

No. Anti Wrinkle Hat pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Anti Wrinkle Hat on?

Anti Wrinkle Hat appeared in Season 7, Episode 1, which aired 15 July 2009.

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