- 8
- episodes
- 72
- pitches
- 15
- deals
Series 7 (2009–2009) put 72 pitches in front of the dragons over 8 episodes. 15 got a deal, a 21% strike rate. JamesCaan did the most deals this series, with 2. 47 of the series 7 businesses are still trading.
Episode 1
Aired 15 July 2009 · 9 pitches · 2 deals
Anti Wrinkle HatAnti Wrinkle Hat
Headband to stop wrinkles
No DealApocalypse
Interactive live horror entertainment
Happy Cat CollarHappy Cat Collar
Nylon wire collar for cats
No DealKemp Controller
Harness to control horses
StolatStolat
Quadruple distilled 40% vodka
DealSweet Escott Aviation Ltd
An aviation renewable energy supply company
DealTrue Call Ltd
A device to stop nuisance phone calls
No DealU Star Novels
Personalised romance novels
No DealWesthawk
Carbon fibre electric patio heaters
Episode 2
Aired 22 July 2009 · 9 pitches · 2 deals
DealBass Tone Slap
High energy drumming performance for corporate team building
Blouseand SkirtBlouseand Skirt
Fashion make-up brand for ethnic skin tones
Driver EightDriver Eight
Wrist watch designed for drivers
No DealJJ'Hazan
Poker player sponsorship
London WhistleLondon Whistle
Whistle alert for bicycles
Reward Life LimitedReward Life Limited
Online security storage for financial documents
Roto SuiteRoto Suite
Revolving en-suite bathroom
DealTalpa Products Ltd
Magnamole - A device designed to thread cables through cavity walls
No DealWhole Leaf Company
Biodegradable, compostable plates & bowls
Episode 3
Aired 29 July 2009 · 9 pitches · 2 deals
Bike StoppaBike Stoppa
Remote control safety device for children's bicycles
No DealBlue Animals
Online animal stock footage library
No DealDusty–The Dusty Springfield Musical
Jukebox musical based on Dusty Springfield
No DealIncognito
Chemical free anti-mosquito spray
DealLid Lifters
A labour-saving device for lifting wheelie bin lids
No DealLondon Star Map
Tourist transportation for celebrity landmarks
No DealOarsome Potential
Grip accessory for rowing blades
DealServicing Stop
A bespoke nationwide car servicing company
No DealTantrum Boutique
Hair and dental products for children
Episode 4
Aired 5 August 2009 · 9 pitches · 2 deals
No DealBottle Buddy
Pre-set baby formula dispensing machine
No DealClever Bins
Solar powered street bin
Combi caseCombi case
Foldaway sunbed in a suitcase
No DealGrass Hopper Porridge
Organic porridge in single portion pot
DealKCO Inline Ice Skating Ltd
New inline skate that allows dancers to perform ice-dancing moves on all surfaces
PUA TrainingPUA Training
Tutorial classes for dating
No DealSpey Bay Mussell Farm
Offshore seafood company
The ThingyThe Thingy
Digging accessory aiding discomfort
DealUK Commercial Cleaning
Commercial cleaning company
Episode 5
Aired 12 August 2009 · 9 pitches · 2 deals
All Dog BakeryAll Dog Bakery
Luxury dog biscuits
No DealBra Angel
Bra underwire repair kit
No DealMasquerade.com
Personalised cut-out masks
DealMy Dish.co.uk
Online community for sharing recipes with friends and family
N/AN/A
Surveillance camera technology
No DealParagon Pe Ltd
Non-bio laundry detergent for MRSA and C. difficile
DealSlinks
Sandals with interchangeable uppers
The Rebound BoxThe Rebound Box
Football training accessory
No DealWine Innovations Ltd
Single use wine goblets
Episode 6
Aired 19 August 2009 · 11 pitches · 1 deal
Big TowBig Tow
Foldaway box trailer
Bound BiographiesBound Biographies
Life story biographies
No DealDavid Schofield
Debut self-titled classical album
No DealFlightsof Fantasy Creative Play
Luxury children's toys
No DealGrill Stream Ltd
Grill collecting excess fat
No DealKids Cooking Co
Children's cookware range
Mi GardenMi Garden
Indoor green house
No DealSaboteur Crime Prevention
Automatic curtain closing string box
DealTech 21
Protective cases for laptops, mobile phones etc. using a material called D30
No DealThe Spit'n'Polish Shoeshine Company
Multimedia advertising shoe shining service booths
Tin Bone LtdTin Bone Ltd
Football club themed toasters
Episode 7
Aired 26 August 2009 · 7 pitches · 2 deals
No DealBee Automobiles
Electric automobiles
No DealBeyond Chocolate
Lifestyle weight loss coaching website
EP Paint RollerEP Paint Roller
Paint rollers with canister attached
One DipOne Dip
Curry snack boxes
DealPhysicool Ltd
A bandage that reduces the temperature gently via evaporation
The Letterbox Guv'norThe Letterbox Guv'nor
Letterbox locking device
DealThe Anyway Spray
Invention that allows every last drop of liquid to be used in multi-directional household product sprays
Episode 8
Aired 2 September 2009 · 9 pitches · 2 deals
No DealButterfly Technologies
Aid for toothpaste tubes
CityscapesCityscapes
Cityscape designs for stationary and gift cards
DealEarle's
Food truck franchise that sells hot and cold foods
No DealExtreme Fliers Toys
Remote control flying toys
No DealIsland Bakery
Organic biscuits bakery
DealMotor Mouse
Wireless mice shaped like famous sports cars
No DealQuick Play Sport
Portable football goal posts
Spirit CleanerSpirit Cleaner
Recyclable cleaning spirit
T.U.R.FT.U.R.F
Shareholding in professional race horses
Dragons’ Den series 7: common questions
How many products were pitched in Dragons’ Den series 7?
72 businesses pitched across 8 episodes of series 7, which aired 2009–2009. 15 of them secured investment.
How many deals were done in series 7?
15 of the 72 pitches ended in a deal, a 21% success rate.
Which dragons were in series 7?
JamesCaan, Duncan Bannatyne, Deborah Meaden invested during series 7.
Are the series 7 businesses still going?
47 of the 72 are still trading. Each product page tracks whether the business is still selling.