Arctic Quest Ltd

No Deal

Husky sleigh rides

Season 12 · Ep 5 OtherAired 17 August 2014

Arctic Quest Ltd is a husky sleigh rides that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 20%
Offered equity: £500K
Sought valuation

Founder Vicky Pullen and Chantelle Goddard-Jones stepped onto the carpet in Season 12, Episode 5 in the episode that aired 17 August 2014. Arctic Quest Ltd, the husky sleigh rides, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 20% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Arctic Quest Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Arctic Quest Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Arctic Quest Ltd get a deal on Dragons’ Den?

No. Arctic Quest Ltd pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Arctic Quest Ltd on?

Arctic Quest Ltd appeared in Season 12, Episode 5, which aired 17 August 2014.

How much was Arctic Quest Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 20% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.