- 12
- episodes
- 65
- pitches
- 20
- deals
Series 12 (2014–2015) put 65 pitches in front of the dragons over 12 episodes. 20 got a deal, a 31% strike rate. Deborah Meaden did the most deals this series, with 8. 64 of the series 12 businesses are still trading.
Episode 1
Aired 20 July 2014 · 5 pitches · 2 deals
No DealFrame Again
Picture framing website for smart phones
No DealReplicablewarmachine
Life sized toy war-tank
No DealScrubbys Vegetable Crisps
Low-fat vegetable crisps
DealSkribbies
Kids' shoes which can be drawn on
DealSwing Patrol London
Swing dancing classes in London
Episode 2
Aired 27 July 2014 · 5 pitches · 2 deals
No DealColour Me Shave
Male-grooming gel
DealLostmy Name
Personalised children's books
No DealPure Pet Food
Air dried dog food
DealSpoon
Breakfast cereal
No DealThe Weird And Wonderful
High street selling natural history statues
Episode 3
Aired 3 August 2014 · 6 pitches · 2 deals
No DealDoddle For Dogs
Combined dog lead and collar
No DealHair Hangerz
Clips for hair extensions
No DealThe Wild Peanut
Flavoured peanut range
DealThe Teabox Company
Loose leaf tea
DealVictor's Drinks
Make your own cider
No Dealwesold.co.uk
Pay-per-view online estate agent
Episode 4
Aired 10 August 2014 · 6 pitches · 1 deal
No DealFat Lad At The Back
Cycle wear for differing sizes
No DealMallow&Marsh
Gourmet marshmallows
No DealMorella
Drinks holder for an umbrella
No DealSlik Stik
LED walking stick
No DealU Kick Ltd
Feather kicking toys
DealUmbrands
Nanotech suction technology
Episode 5
Aired 17 August 2014 · 7 pitches · 1 deal
No DealArctic Quest Ltd
Husky sleigh rides
No DealBlooming Simple
Card and flower vase gift packages
DealGrip It Fixings
Plasterboard fixings
No DealOzindas Limited
Colombian hot chocolate drinks
No DealStunt Guy 2
Computer game/s for tablets and smartphones
No DealTorch Apparel
Cycle helmets with battery powered lights
No DealVisorcat
Wash and wipe for motorcycle helmets
Episode 6
Aired 24 August 2014 · 5 pitches · 2 deals
DealJust For Tiny People
Handcrafted tents and accessories
No DealKA Zbrella
Umbrella folding inside-out
No DealMagnet Ease
Magnet golf tees
DealPants On Fire Games Ltd
Board games and party games
No DealStowaway Designs Limited
Air filled pop-up garden furniture
Episode 7
Aired 25 January 2015 · 5 pitches · 3 deals
DealClean Heels Ltd
High heel attachments to prevent sinking in grass and damage to floors
No DealEasybulb
Smartphone-operated bulbs
DealEquisafety Ltd
High-visibility clothing and gear
No Deals Titch Leggings
Fashion leggings for men
DealZeven Media
Photo-booth rental and sales
Episode 8
Aired 1 February 2015 · 7 pitches · 2 deals
DealBaggers Originals
Children's rainwear
No DealCharlie's Cartoons
Hand-drawn caricatures
No DealEarcandi
Moulding caps for earphones
Deali Glove
Touch screen gloves
Liberator TechnologyLiberator Technology
Hybrid scooter bikes
No DealMallzee
Fashion mobile commerce company and shopping application
No DealMy Little Princess Parties
Fairytale entertainment for children's parties
Episode 9
Aired 8 February 2015 · 3 pitches · 1 deal
Episode 10
Aired 15 February 2015 · 4 pitches · 1 deal
Episode 11
Aired 22 February 2015 · 6 pitches · 2 deals
No DealAirwheel
mobility devices
DealFlavourly
Food and snack box delivery service
No DealFunslinger
Throw and catching game
No DealGranny Marmalade
Selection of marmalades
DealSeabung
Boat valve maintenance plug
No DealSorcit Ltd
Collapsible camping equipment
Episode 12
Aired 15 March 2015 · 6 pitches · 1 deal
No DealDare Snacks
Edible insects snacks
No DealHerbie Trailer Skips
Roadside waste removal skips
No DealInstitchu
Online custom suit tailor
DealNae Danger&Glencrest
Sports & energy drink and cash & carry business
No DealNeo Slip
Aid for medical and travel stockings
No DealZaini Hats
Beanie hats
Dragons’ Den series 12: common questions
How many products were pitched in Dragons’ Den series 12?
65 businesses pitched across 12 episodes of series 12, which aired 2014–2015. 20 of them secured investment.
How many deals were done in series 12?
20 of the 65 pitches ended in a deal, a 31% success rate.
Which dragons were in series 12?
Deborah Meaden, PiersLinney, Peter Jones, KellyHoppen invested during series 12.
Are the series 12 businesses still going?
64 of the 65 are still trading. Each product page tracks whether the business is still selling.