bar Mate

Deal

Hands-free pint-pulling product

Season 9 · Ep 7 Liquor & AlcoholAired 12 September 2011

bar Mate, the hands-free pint-pulling product, landed on the national radar after pitching the dragons in Season 9, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Nick Cross, Richard Hadden and Sebastian Stoddart faced the dragons in Season 9, Episode 7 in the episode that aired 12 September 2011. bar Mate, the hands-free pint-pulling product, pitched in the Liquor & Alcohol category, one of 24 liquor & alcohol businesses to brave the Den across all 22 seasons.

They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.

A deal was struck.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Liquor & Alcohol category overall, roughly 38% of pitches have landed a dragon across the show's history.

Is bar Mate still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy bar Mate?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did bar Mate get a deal on Dragons’ Den?

Yes. bar Mate closed a deal.

What season of Dragons’ Den was bar Mate on?

bar Mate appeared in Season 9, Episode 7, which aired 12 September 2011.

How much was bar Mate asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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