Craft Clubs Ltd

Deal

Craft gin subscription business

Season 14 · Ep 1 Liquor & AlcoholAired 24 July 2016

Best known from its Dragons’ Den appearance, Craft Clubs Ltd is a craft gin subscription business in Season 14, and convinced SarahWillingham to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 12.5%
Offered equity: £600K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

John Burke and Jon Hulme walked into the Den in Season 14, Episode 1 in the episode that aired 24 July 2016. Craft Clubs Ltd, the craft gin subscription business, pitched in the Liquor & Alcohol category, one of 24 liquor & alcohol businesses to brave the Den across all 22 seasons.

On the carpet, the number was £75,000 for a 12.5% stake, which valued the company at £600K.

SarahWillingham made the deal.

Craft Clubs Ltd was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Liquor & Alcohol category overall, roughly 38% of pitches have landed a dragon across the show's history.

SarahWillingham£75K

Is Craft Clubs Ltd still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Craft Clubs Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Craft Clubs Ltd get a deal on Dragons’ Den?

Yes. Craft Clubs Ltd closed a deal, with SarahWillingham.

Which dragon invested in Craft Clubs Ltd?

SarahWillingham invested in Craft Clubs Ltd.

What season of Dragons’ Den was Craft Clubs Ltd on?

Craft Clubs Ltd appeared in Season 14, Episode 1, which aired 24 July 2016.

How much was Craft Clubs Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 12.5% of the company, a £600K valuation.

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